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Make those long summer nights even longer...

NEW! SpritzISH 750 ml designed for sharing

Alcohol-free spirits

Mix your favorite mindful cocktails with our alcohol-free GinISH and RumISH.

Château del ISH

Alcohol-free sparkling wines made from traditional grapes.

Morten Sørensen, Founder

"We make it easy to be a mindful drinker"

ISH is not about what it’s not. It’s about what it is. A choice to be social but also sensible. To be present and at the same time practical. A choice to be simultaneously playful – and mindful. It’s why we decided to make a mindful drinking company.

Château del ISH

Alcohol-free Sparkling wine made from traditional grapes.

Mixology

Award-winning alcohol-free spirits

Say “yes” to going out for drinks, and “yes” to a productive day after.

Alcohol-free cocktails

Mindful drinking has never been easier.