Free shipping: Danish orders over DKK 250 / International orders over DKK 500

Shopping Cart

Your cart is empty

Continue Shopping

Explore mindful drinking

Try our full range of alcohol-free goodies, including mixers from Fever-Tree.

Alcohol-free spirits

Mix your favorite mindful cocktails with our alcohol-free GinISH and RumISH.

Château del ISH

Alcohol-free sparkling wines made from traditional grapes.

Morten Sørensen, Founder

"We make it easy to be a mindful drinker"

ISH is not about what it’s not. It’s about what it is. A choice to be social but also sensible. To be present and at the same time practical. A choice to be simultaneously playful – and mindful. It’s why we decided to make a mindful drinking company.

Château del ISH

Alcohol-free Sparkling wine made from traditional grapes.

Mixology

Award-winning alcohol-free spirits

Say “yes” to going out for drinks, and “yes” to a productive day after.

Alcohol-free cocktails

Mindful drinking has never been easier.