ALCOHOL-FREE RUM

NEW:

40% bigger bottle. Same price.

Shop ISH Caribbean Spiced
ALCOHOL-FREE COCKTAILS

New 750 ml bottles. Perfect for sharing.

Shop ISH Cocktails
Alcohol-Free Wines
ALCOHOL-FREE WINE
Alcohol-Free Cocktails
ALCOHOL-FREE COCKTAILS
Alcohol-Free Spirits
ALCOHOL-FREE SPIRITS
All Products
ALL PRODUCTS

We believe everyone deserves a drink

Regardless of the occasion being solo or social we make it easy for you to enjoy your favorite drinks without alcohol and with no compromise. We do so by creating superior drinks that deliver award-winning taste, bridging playfulness with mindfulness and facilitating occasions that fulfill both.

Natural ingredients

Nature is our source. We use a range of plants and botanicals to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.
Shop ISH

What people are saying

★★★★★

It was liberating to have something to drink other than soda and water now, that my brain won't allow alcohol anymore. I have to admit that I was a bit skeptical when I ordered a non-alcoholic G&T, but was somewhat surprised, it really tasted like a "normal" G & T.

Kennet P.
Denmark
★★★★★

The best non-alcoholic bubbles I've had. Perfect alternative to the Friday bar for the ones who have to drive home.

Mark S.
Denmark
★★★★★

A wonderful product if you receive medication that is incompatible with alcohol or you just don't want to get drunk. And it tastes completely like wine!

Berit
Denmark
★★★★★

Super product - actually a bit too popular in our event bar - so all the bottles were ripped away :-) Can be recommended for both taste and scent.

Eva
Denmark
★★★★★

A super good experience shopping with you. Good and accurate customer service, simple and easy webshop and - not least - some absolutely fantastic products. Everything is good and I'm a huge fan - thanks!

Jakob S
Denmark

Award-winning products

With more than 40 international taste awards, we are proud to offer one of the most awarded alcohol-free product ranges in the world. And although we have some of the best products on the market, we always strive to improve which is why you may experience some differences in the ISH products over the years.

Bundles

View all
Sale
All Things ISH
Save 238 kr.
Try-it Box
Sale
Cocktail Party Box
Save 50 kr.
Sale
All Things Sparkling
Save 18 kr.
ï»żï»żGinISH & Tonic Box
Dark & StormISH Box

International shipping for €10

Shop now

Best sellers

View all
Alcohol-Free Mojito, 250 ml
London Botanical Spirit, 700 ml
Alcohol-Free Paloma, 250 ml
Alcohol-Free French Chardonnay, 750 ml
Sale
Margarita Box
Save 30 kr.

As seen in...

Try ISH if you like the taste of alcohol but need to cut the booze

I wanted to see if any beverages could replicate the feeling of drinking – especially when socializing – without bearing the emotional weight of giving up my weekend fun or even occasional weekday glass.

Lauren Mowery

Bubbly without the buzz: Nonalcoholic rosés for celebrations

The latest crop of alcohol-free sparkling rosés take away the hangover, but leave plenty for wine lovers to enjoy.

Florence Fabricant

ISH alcohol free Spritz cocktail is almost indistinguishable from a “full fat” spritz

More Britons than ever are going
alcohol-free this Christmas – this is what they’ll be drinking.

Laura Hadland

Test winner

I caught myself thinking that it tasted better than the "real" gin & tonic, i.e. the one with real gin.

Ole TroelsĂž

Mindful Cocktail Recipes

View all
Paloma Please
alcohol-free recipe
Paloma Please
alcohol-free recipe
Latest posts
Mexican Mary
alcohol-free recipe
Mexican Mary
alcohol-free recipe
Mindful Margarita
low-alcohol
Mindful Margarita
low-alcohol
Mucho Mango
alcohol-free recipe
Mucho Mango
alcohol-free recipe
Explore more

FAQs

Please expect a delivery time of 1-3 business days for national orders and 3-10 business days for international orders. 

First of all, congratulations!

Secondly, we're not doctors and generally recommend that you enjoy what you are most comfortable with.

Although some of our products are labeled with less than 0,5% (<0,5%), all our products are considered alcohol-free.

In fact, small traces of alcohol occur in many everyday products like orange juice, fruit, and bread. Products you might already be consuming.

Pick the option called “Quickpay” when you reach check out. 

That should do the trick 😉 

If you don't like your ISH, you can return all unopened goods within 30 days from delivery <3

Read more about returns here. 

You can find our products in diffirent supermarkets, speciality stores and online stores around the world. Check our store locator for a vendor near you.