Familiar flavor
We believe that the most satisfying experience, when you are in the mood for a cocktail, is the one that gives you that familiar flavor that you’re used to. That's why, we prioritize familiar flavor as one of the most important aspects, in everything we do.
Award-winning products
With more than 40 international taste awards, we are proud to offer one of the most awarded alcohol-free product ranges in the world. And although we have some of the best products on the market, we always strive to improve which is why you may experience some differences in the ISH products over the years.
Natural ingredients
Nature is our source. We use a range of plants and botanicals to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.
Social responsibility & mindful production
Besides a mindful supply chain where our recyclable materials has minimal impact on the planets resources, our main SDG contribution consists in the advancement of a healthier global alcohol culture.
Did you know that 13 of the 17 Global Goals are undermined by alcohol (see WHO report)?
We like to inspire a healthier alcohol culture by making mind-blowing, non-alcoholic options widely available to the consumer. That's our contribution and why we've created a mindful drinking company.
The world's first full-category brand
Founded by Morten Lee Sørensen in 2018 after a 100-day alcohol-free challenge, ISH became one of the first movers in the alcohol-free category and today ISH is the only brand in the world to offer a full-category range of alcohol-free wine, spirits, cocktails and beer.
What started as an idea quickly became one of the broadest and most award-winning alcohol-free brands in the world. Our team, consisting of inhouse product development, supply chain, sales and marketing experts.
ISH is lead by F&B veteran Peter Bruun as CEO and René Vind Ludwigs as Chairman of the board.
We are serving our drinks in multiple markets across the world. We are served at some of the best restaurants in the world and top national retailers.
