Familiar flavor
We believe that the most satisfying experience, when you are in the mood for a cocktail, is the one that gives you that familiar flavor that you’re used to. That's why, we prioritize familiar flavor as one of the most important aspects, in everything we do.
Award-winning products
With more than 50 international taste awards, we are proud to offer one of the most awarded alcohol-free product ranges in the world. And although we have some of the best products on the market, we always strive to improve which is why you may experience some differences in the ISH products over the years.
Natural ingredients
Nature is our source. We use a range of plants, botanicals and spices to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.
Social responsibility & mindful production
Besides a mindful supply chain where our recyclable materials has minimal impact on the planets resources, our main SDG contribution consists in the advancement of a healthier global alcohol culture.
Did you know that 13 of the 17 Global Goals are undermined by alcohol (see WHO report)?
We like to inspire a healthier alcohol culture by making mind-blowing, non-alcoholic options widely available to the consumer. That's our contribution and why we've created ISH.
The ISH Story
ISH was founded in Copenhagen, Denmark in 2018 by Morten Lee Sørensen after a 100-day alcohol-free challenge revealed a simple yet powerful insight: people don’t want less social moments or celebration – but they are rethinking their relationship with alcohol.
At the time, the world wasn’t built for that choice. If you weren’t drinking alcohol, you were often left out of the ritual, the toasts, and the experience itself. ISH was created to change that.
The world's first full-category brand
From the very beginning, ISH set out to elevate the alcohol-free category – not as a substitute, but as a genuine alternative worthy of the moment. What started as an idea quickly became one of the first movers in the non-alcoholic space, and today ISH stands alone as the only brand in the world offering a full-category range of alcohol-free wine, spirits, cocktails, and beer.
Driven by in-house product development expertise, ISH has grown into one of the world’s broadest and most award-winning alcohol-free portfolios – served in leading restaurants, bars, and hotels, and listed by top national retailers across multiple markets worldwide.
