Regardless of the occasion being solo or social we make it easy for you to enjoy your favorite drinks without alcohol and with no compromise. We do so by creating superior drinks that deliver award-winning taste, bridging playfulness with mindfulness and facilitating occasions that fulfill both.
Familiar flavor
We believe that the most satisfying experience, when you are in the mood for a cocktail, is the one that gives you that familiar flavor that you’re used to. That's why, we prioritize familiar flavor as one of the most important aspects, in everything we do.
Award-winning products
With more than 40 international taste awards, we are proud to offer one of the most awarded alcohol-free product ranges in the world. And although we have some of the best products on the market, we always strive to improve which is why you may experience some differences in the ISH products over the years.
Natural ingredients
Nature is our source. We use a range of plants and botanicals to create our award-winning drinks. Through different techniques, we extract, distill and steam our plants to obtain the familiar flavors we are proud to deliver.
Social responsibility and sustainability
Besides a responsible supply chain where our recyclable materials has minimal impact on the planets resources, our main SDG contribution consists in the advancement of a healthier global alcohol culture.
Did you know that 13 of the 17 Global Goals are undermined by alcohol (see WHO report)? That's a serious problem.
We like to inspire a healthier alcohol culture by making mind-blowing, non-alcoholic options widely available to the consumer. That's our contribution and why we've created a mindful drinking company.
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Est. 2018
ISH was founded in Copenhagen, Denmark in 2018 by Morten Sørensen. Morten wanted to make it easy to say “yes” to going out for drinks, and “yes” to a productive day after. That's how ISH was born, a mindful drinking company focusing on providing the best non-alcoholic experiences.
The journey
What started as an idea quickly became one of the largest and most award-winning non-alcoholic brands in the world. Our team, consisting of product development, supply chain, sales and marketing experts, is lead by F&B veteran Peter Bruun as CEO and René Vind Ludwigs as Chairman of the board.
We are serving our NA drinks in 15 markets (and counting), we are served at some of the best restaurants and most progressive hotels in the world and although we have accomplished a lot, we continue to raise the bar for what's possible within the world of alcohol-free.
Stay thirsty. Stay mindful.
General competition terms for Facebook / Instagram competitions:
Participants in all ISH's Facebook competitions must be 18 years of age and reside in DK. Winners will be announced via newsletter and contacted personally per. mail after the draw has taken place. Prizes will be sent to winners through arrangements via e-mail correspondence.
